This year, Cheerios‘ interracial family is back in time for the Super Bowl and the family’s star daughter, Gracie, is cuter than ever. She is sitting at the kitchen table with her dad. Her mother is standing at the counter looking on.
The father told his daughter, “You know how our family has daddy, and mommy,” before the girl interjected, “And me.”
“That’s right,” he said. “And pretty soon you’re going to have a baby brother.” What she says next is so simple, but so precious at the same time.
Watch the 31-second ad below:
Unfortunately, when the interracial family premiered last year, the racists were able to be noticed among the majority of commenters on social media praising the clip. As NewsOne previously reported, the comments became so hateful that the administrator turned off the comments section.
You can watch it here:
Well, we have to give it up to Cheerios for telling the racists to shove it where the sun doesn’t shine. And Twitter feels the same.
Kelly M. Nelson (@KellyMSNelson) January 29, 2014
I can not believe that the Cheerios commercial is causing controversy bc it portrays an interracial family! Racism is so crazy.—
King (@thatsmayo) January 29, 2014
Cheerios is telling racists to “stick a spoon in it.”: Cheerios revisits mixed-race family for Super Bowl spot. youtube.com/watch?v=LKuQrK…—
Donna NoShock (@NoShock) January 29, 2014
Cheerios nails it. Its 2013 ad w/ an interracial family saw racist backlash, so it brings them back for Super Bowl. youtube.com/watch?v=LKuQrK…—
Susan Krashinsky (@susinsky) January 29, 2014
Good to see Cheerios running this. It's reflective of America and who we are. Critics & small minds be damned. lnkd.in/bRrfdm6—
Joe Ray (@JoeRayCr8iv) January 29, 2014