The usage of a cigarette in the video is baffling to many across the web.
The song “I Am America” plays in the background is generating plenty of buzz from pundits trying to decode the mysterious image.
“The message behind the ad was to our supporters that we’re on a roll, we’re excited about what’s happening. There was no subliminal message. In fact, I personally would encourage people not to smoke. It’s just that I’m a smoker, and so a lot of the people on the staff said, ‘Just let Block be Block,'” he told Fox News.